IBM – bobsled
IBM
Seems the American bobsled team consulted with a NASCAR champion to design their sled for the Winter Games. Naturally, they used IBM technology in the design. To me and art director Jeff Cooper, it made a great story for a spot.
Seems the American bobsled team consulted with a NASCAR champion to design their sled for the Winter Games. Naturally, they used IBM technology in the design. To me and art director Jeff Cooper, it made a great story for a spot.