Slippers

watch TV spot:

EMCOR Services Betlem is a heating & cooling company in Rochester, NY who prides itself on service and courtesy. We gave them a new tagline “We heat. We cool. We care.” plus a multi-media campaign driven by the promise of year-round comfort, and an invitation to “slip into something more comfortable.” “Slippers” was our first TV effort, supported by print, direct mail, online and collateral. Art Direction credit goes to Lisa Kay.