Slippers
EMCOR Services Betlem is a heating & cooling company in Rochester, NY who prides itself on service and courtesy. We gave them a new tagline “We heat. We cool. We care.” plus a multi-media campaign driven by the promise of year-round comfort, and an invitation to “slip into something more comfortable.” “Slippers” was our first TV effort, supported by print, direct mail, online and collateral.
Client: EMCOR
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