Honda – 55

I've been told this Clio finalist is the very first Honda ad to run with no body copy. The Dailey & Associates creative brief said that the V65 Magna will go from a standstill to 55 mph in 2.5 seconds. Who needs body copy?

Canon

World-famous Canon, makers of fine photography equipment, also makes hi-def security cameras. As you can imagine, the optics are world-class and the image/video resolution is outstanding. This print ad simply points out a real-world benefit to building owners and facility managers.

Kawasaki

While at Bozell Worldwide in Costa Mesa, CA, I had a great time working on the Kawasaki motorcycle account. Street bikes, dirt bikes, they all scared the hell out of me…but doing the ads was a blast. It's always about attitude when your target is "Males, 18-35."

IBM – Bolts

How do you advertise a complex inventory distribution system to a very vertical audience in a way that doesn't just show another ugly piece of technology? While at Wells Rich Greene, NY this worked nicely. Design credits go to Jeff Cooper.

Digital – Gates

The creative brief at Y&R NY said that Digital had enjoyed a 10-year alliance with Microsoft. The account guys just wanted the headline to say, "Thanks, Microsoft, for the last ten years." I disagreed.

Kyocera – Racoons

These printers were known as the "green printers" because unlike printers that required frequent drum changes and cartridge changes (two non-biodegradable, environmentally unfriendly trash items) Kyocera printers used a different technology. A nice hook to have. Design credits: Jeff Cooper.

Budget

For a couple years, the Budget rental car people relied on concepts and copy from VOORNAS Creative in their ongoing email, web banner, and print ad efforts. To their credit, they usually bought some decent stuff, here's one ad offering special discounts to universities.

Dassault Falcon Jet

A celebratory ad for the iconic aircraft brand, this time honoring their President & CEO, at an industry gathering in 2019.

Bowman Design Group

Bowman Design Group specializes in creating experiences – tradeshow, corporate, retail, municipal, you name it. Their approach to exhibits goes beyond innovative. The thinking behind their creations is as impressive as the environments they build and bring to life. This is one ad in a series that focuses on specific Bowman capabilities.

Weber Logistics

Weber Logistics is a third-party logistics (3PL) provider with a powerful presence in the West. Their specialty? Temperature-controlled trucks that keep food products at the ideal temperature during shipping. They wanted to enter the candy/snack market with some print ad and web banner support, so working with consultant Logistics Marketing Advisors, we came up with a hook that established a ...