To invite, inform and thank all who participated in this charity event, this award-winning social media campaign ran for several weeks leading up to the “Push Against Cancer” challenge. Involving an enthusiastic public, plus local police officers, veterans, and the entire community, the idea was to sponsor someone to do as many push-ups as humanly possible. Proceeds helped benefit kids who are part of the Hole in the Wall Gang Camp – a generous organization that provides healing to seriously ill children, and their parents. Agency MillerSmith used copy and concepts from VOORNAS Creative to help make it all happen. Design credits go to Brian Miller.